Winter Outdoor Retailer Goes Online in January 2021 – Fuse Partner Julie Jatlow to Speak about Consumer Engagement

Sera Vautier
Screen Shot 2020-12-22 at 2.30.32 PM


Outdoor Retailer (OR), has often been known as the gathering place of the outdoor industry. For 2021, OR Winter Online goes digital, and runs from January 6- March 19, 2021. 

Each year, SIA hosts Industry + Intelligence events at the Outdoor + Snow Show. It’s filled with business acumen and industry insights that will help your business thrive. Industry & Intelligence brings relevant and practical information to life for anyone looking to learn more about how to grow their business in this continually evolving marketplace.

Fuse is excited to have Partner Julie Jatlow participate in the event this year as a speaker alongside our newest client Brian Stephenson, Director of Snowbound Festival. Together, they will talk about what popular culture and the entertainment industry can teach outdoor industry marketers about building a community and engaging consumers.

They’ll take a look at examples of good execution and consumer engagement outside the industry at events such as ComplexCon, Comic Con and Star Wars Celebration and share tools and research that will help brands better understand consumers.

This discussion will take place as part of SIA’s Education during OR Winter Online on Friday, January 22, 2021 at 1:00 pm PST.

For more information about this event, and to register for Winter Online, click here.