Fuse is proud to announce that our esteemed client, PEPSI®, has been recognized as a finalist in Digiday’s inaugural Greater Good Awards. The nomination honors Pepsi’s impactful initiative, the First-Ever Pepsi Dig In Day Block Party, celebrated in Washington, D.C., which highlights and supports racial equality.
This recognition reflects Pepsi’s commitment to fostering inclusivity and community engagement through innovative programming that champions social justice. With the help of Fuse, the Pepsi Dig In Day Block Party served as a vibrant platform to celebrate diverse voices and promote underserved restaurants, reinforcing Pepsi’s dedication to making a positive difference in local communities.
“We are thrilled to see our marketing efforts that are focused on bringing racial equality to the forefront celebrated alongside Pepsi,” said Marissa McDonald, Vice President at Fuse Marketing. “The joint vision in creating meaningful connections within communities is a testament to our core values.”
The Greater Good Awards by Digiday celebrate brands and agencies making a significant impact in their communities through socially responsible initiatives. Alongside notable finalists like Ancestry and United Airlines, Pepsi and Fuse’s recognition underscores the growing importance of corporate responsibility in today’s marketplace.
“We are honored to be recognized alongside other organizations committed to creating positive change,” said Tiffaine Stephens, Senior Marketing Manager at Pepsi Dig In. “The Pepsi Dig In Day Block Party represents our dedication to building bridges and empowering communities across the nation.”
As a driving force in marketing innovation, Fuse is proud to partner with clients who share a vision for a better, more equitable world. This recognition further cements our commitment to continuing to support initiatives that uplift and inspire.
For more information about the Greater Good Awards and to view the full list of finalists, visit Digiday’s website. For more information about Fuse and our role with the Pepsi Dig In Day program, visit our recent case study.
