Amazon partnered with Fuse to drive business with college students
Amazon sought to reach college students with its Prime Student offering of free two-day shipping, unlimited streaming of movies and TV shows, access to Prime Music, and unlimited photo storage.
Fuse’s solution included a social media and brand ambassador strategy. The social strategy engaged college students with tailored content on Instagram, Facebook, Snapchat and Twitter. Based on continuous data analysis, Fuse created and deployed content that included an effective mix of both college lifestyle content and Prime Student brand messaging.
Integrated with the social strategy, Fuse built one of the largest college brand ambassador programs in the U.S. Fuse recruited, hired, on-boarded, and managed 500 brand ambassadors on over 250 campuses nationwide during semester-long or back-to-school programs. In addition to managing the events and daily consumer engagements for which the brand ambassadors are responsible, Fuse managed the large-scale promotional items, collateral, and fulfillment aspects of the program.
Fuse tripled the social engagements, nearly doubled the reach of the social program, while supporting the acquisition of new Prime Student members. While detailed member sign-up data is confidential, new member sign-up goals were achieved far ahead of schedule.
Escaping somewhere warm for #springbreak? Survive the semester with sunny essentials.
#SemesterSurvival Tip No. 15: Accept the organized chaos that is your life #ownit
Feeling overwhelmed? Survive the semester with accessories that remind you to slow down #semestersurvival
Transform your study space to match your style and take your #dormdecor to the next level #studentlife
Lines too long at the university coffee spot? Save yourself time and money
#SemesterSurvival Tip No. 12: Create your own cozy.
Planning a #staycation? It’s time to sweeten up your tub game #springbreak #bathbombs
Need some self-motivation? Carry around some pinspiration #semestersurvival
#Procrastinator? Survive the semester with products that help ensure your work is up to par #semestersurvival