Fuse and Back Market drive awareness and share brand values with a college student brand ambassador program
Fuse teamed up with Back Market, the leading marketplace for renewed devices,
to run a Brand Ambassador Program at college & universities across the country. To drive awareness of the platform and deliver a sustainability message around buying renewed technology, Fuse hired student ambassadors who created authentic digital content while also connecting with their peers on-campus. Each activation centered around Back Market’s key values towards sustainability and education of refurbished technology. The program resulted in a 27% brand awareness lift among students on ambassador campuses.
