Fuse created bubly consumer experiences that had consumers #crackasmile
Fuse introduced bubly, a new sparkling water by Pepsi, to consumers nationwide through unique engagement and sampling that made people #crackasmile.
Custom sampling vehicles traveled to college campuses, workplaces, retail locations, concerts, and large consumer events like Milwaukee Summerfest and Twin Cities Summerjam. bubly encouraged consumers to take a break in their day and bounce in the bubly inflatable zorb. The sensory experience was combined with a photo wall to share the experience on social media.
Fuse executed over 150 sampling days in under six months, while distributing 225,000 samples.