Building a social media strategy from the ground up set John Jay College apart from its competition
John Jay College’s community of over 15,000 students is the most diverse among the City University of New York’s senior colleges. The College has evolved into the preeminent international leader in educating for justice, but John Jay needed to raise awareness among prospects and increase student enrollment.
To help John Jay feature some of its most relevant and significant achievements, Fuse developed the College’s first-ever, comprehensive social media strategy. The process began with an audit of the college’s key competitors, making recommendations on which social channels would yield the greatest results, and a detailed content planning calendar. Also included was social consulting to help internal staff to stay current on best practices, platform functionalities, and advertising tactics. Fuse provided on-going recommendations based on the its analysis of the College’s social media metrics.
John Jay’s social community grew by over 250% with a reach of over 9 million within the program’s first five months, giving the College increased visibility in the New York City market and beyond.
Meet Ryan, a senior majoring in #ForensicPsychology and Peer Advocate with the @urbanmaleinitiative. Read more: www.humansofjohnjay.tumblr.com
Happy Birthday to the 32nd President of the United States and #FierceAdvocateForJustice, Franklin D. Roosevelt, born #otd in 1882! This monument is in #RooseveltIsland, a short trip away from #JohnJayCollege.
Meet Claudia, a sophomore and double major in criminology and Latin American studies. She is also a Peer Success coach for Adelante, a program that supports Latinx students and students who are interested in Latinx issues, which she has been a member of since she first began at John Jay. “I always had a drive to help people,” she said, “and I knew I could use my own experience to help other students because the transition from high school to college isn’t easy.” #HumansofJohnJay #JohnJayCollege #MyJohnJay
One of the coolest hidden gems at #JohnJayCollege is our Rooftop Track located in Hareen Hall.
Meet Nicholas, an #internationalstudent from #Jamaica majoring in Law & Society and a sophomore rep for @jjccouncil. Don’t miss him as “William Henry Brown” in the upcoming theatrical production, “The African Company Presents Richard III” by #JohnJayCollege’s Communications & Theatre Arts Department and #GeraldLynchTheater.
These holiday decorations are but blocks away from #JohnJayCollege. #NYC #JohnJayAtTheCenter