Fuse Brings the Flavor To Tailgating with Pepsi
Every Sunday football fan knows there are two main events – the game, and the eats. And for most diehards, no one does food quite like their home city – be it half-smokes in DC or Cuban sandwiches in Miami. Fuse helped Pepsi crown the legends of the local football food scene, with head-to-head gameday match-ups where only bold flavors survive.
Fuse partnered with Pepsi to concept, produce and execute a tailgating experience at NFL Stadium match ups. Washington Commander and Miami Dolphins fans enjoyed product sampling, an AI Photo Booth, cornhole, a football toss activity, DJ, emcee, appearances by NFL legends and the seamless integration of food partners at each game. The program culminated with a season long competition with fans voting on their favorite bites at each tailgating activation via a microsite driven to by QR codes throughout the presence and digital promotion.