Fuse rebrands Tahoe Mountain Club for a new generation of members
Fuse worked with the Tahoe Mountain Club to rebrand the iconic community for a new generation of members. Work included developing an updated mission, vision, positioning and purpose for the club to better reflect its role in the Lake Tahoe community and celebrate joy that club experiences deliver to members. A completely new brand identity was created including logos, design elements, color palette, typography, venue signage and visual direction for digital assets, photography and content.
