As Fall approaches, we continue to monitor the COVID-19 pandemic and its effects on colleges and universities. More than 53% of higher ed schools plan to open back up for in-person learning and 32% are proposing a more hybrid model, according to the Chronicle of Higher Ed. Colleges and universities have long been a hotspot for brands looking to reach students, and with these stats in mind, we wanted to share a few tips on how brands can stand out utilizing college brand ambassadors both on campus and online.
In the past, most students on campus might take a stroll across the Quad during a sunny day and walk by at least one table filled with promotional items manned by a student Brand Ambassador (BA) who is happy to share the benefits of a brand. This type of peer-to-peer marketing works as 92% of consumers trust recommendations from friends, family and influencers. However, as more and more brands tap into the tabling strategy, and with the pandemic still a concern for many, it’s important to think beyond the standard table activations to grab today’s college students’ attention and loyalty. To do this, brands must leverage these students’ internal connections, creativity and campus knowledge to more authentically raise awareness.
To ensure your brand effectively stands out from the crowd among college students, follow these 5 tips: