Shoppable social, driving consumers to make purchases through social platforms, is the natural evolution from simple user engagement to generating sales success. A main driver of this movement is that 85% of Gen Z say they learn about new products through social media.
Consider the data:
• Gen Z social media shoppers report that Facebook (61%) and Instagram (47%) were the most popular platforms on which to find new products
• 74% of Gen Z follow brands on social to find out about special deals, reviews or instructional videos
• Gen Z is 4x more likely to convert on social media than Millennials
While today’s shoppable social experience is far from frictionless, progress is being made. As many brands already know, Instagram shopping posts allow users to quickly tap on a post to view product pricing and details and, with just a few additional taps, purchase a product through the Instagram app. But with 10 billion video views per day (and most of those by teens and young adults), the even bigger disruption is likely coming from Snapchat.