What do FC Barcelona, the New York Yankees, and the Philadelphia 76ers have in common? Each is a highly successful franchise who has won championships and amassed fans around the world. And each has stepped into esports to reach fans today and into the future. FC Barcelona
signed an agreement to compete in the first edition of the PES2018 League. The New York Yankees
entered into a partnership with Vision Esports. The Philadelphia 76ers
became the first North American professional sports team to own an esports team. A brand’s entry into esports feels a little less risky when it considers that the path forward has already been paved by some hugely successful organizations.