Brands’ Pandemic Response
Gen Z has a positive outlook about companies that are adapting to the current reality.
68% Like that companies are supporting public health efforts
39% Approve of companies being transparent about their business affairs
31% Enjoy that companies are continuing to push out “normal” content (unrelated to the pandemic)
22 Ways Brands Can Take Action Right Now to Engage Consumers or Plan for a Big Post-Pandemic Push
One notable thing that is clear from our survey is that consumers are eager to return to social situations. Here is a list of things a brand can do today to engage their customers or prepare for the return to normal.
Order promo items to get ahead of the supplier bottleneck that will come post-pandemic
Update and implement new social media strategies – organic and paid
Build a social media campaign to drive fans back in-store as soon as possible
Refresh social media or other assets with a new style guide
Design or refresh brand identity system and create a brand guidelines document
Develop campaign concepts that can lay the groundwork for the future
Execute naming of brands, products, etc.
Build a bank of creative assets (evergreen or for an upcoming campaign)
Plan a re-opening in-store event
Create digitally led brand ambassador activations
Execute an insights program to learn more than ever about your target market
Build a campus strategy and recruit campus brand ambassadors for Back-to-School Fall ‘20
Build the next POS for retail activations
Execute an opt-in sampling program (sign up online and receive samples)
Develop new consumer engagement ideas that incorporate social distancing
Identify new opportunities with digital partners never previously considered
Develop a social media strategy using archival content
Consider partnerships with “at home” fitness companies
Develop fun and creative social media content that features the brand, while integrating math, science, or other “home school” lessons for kids and parents
Promote the ways the brand is “pitching in” during COVID-19
Execute an alternative product sampling program by way of direct mail, sampling through Amazon, and using influencers
Develop unexpected “how to” content
Stay Safe, Stay Healthy
Like many of you, we remain optimistic that this too shall pass. We will return to normal – maybe a new normal, but a normal nonetheless. Until then, stay safe, stay healthy, and let’s help each other.
Please contact us for more information about this survey or about how your brand can reach teens and young adults – pandemic or not.