Beyond what brands expect consumers to purchase at Halloween (i.e. candy, costumes, decorations), aligning creative content around the holiday can also lead to an uptick in brand interest and an increase in sales. From seasonal products to Halloween giveaways, smart Halloween strategies are immensely popular with Millennials. Seasonal campaigns with engaging, shareable content can see an uptick in social media engagement because users are scanning their feeds for entertainment and inspiration.
The big winner this Halloween is Starbucks—with 48% of consumers we surveyed saying the coffee giant’s seasonal Pumpkin Spice Lattes are the best promotion this Fall. Nearly 30% of consumers think Burger King’s free Whopper creepy clown campaign is Halloween advertising at its best, while Chipotle’s Boorito Halloween discount was the favorite of 13%.