So what do the young people the Olympics are hoping to reach think of additions of these sports? Fuse surveyed one thousand 13-18-year-olds to get their thoughts and here’s what they told us:
Adding more youthful sports to the Olympics in 2020 has positively impacted Gen Z’s views of the summer games.
With the addition of new, youthful sports to the Olympics, 45% of teens now have a more positive view of the games.
“It’s so amazing to see that the Olympics are opening up to non-traditional sports that so many people enjoy and are excited about.” – Gen Z Survey Respondent
By including sports like surfing and skateboarding in the Olympics, Gen Z’s likelihood of watching the games has increased.
More than 57% of Gen Z respondents stated that the new additions have increased the likelihood that they will watch the Olympics and its new sport disciplines.
“It’s very exciting to see surfing and skateboarding added! As a viewer, this is important to me because it will give a lot of young professionals amazing opportunities to further their careers and represent their sport and country!” – Gen Z Survey Respondent
When it comes to which sport Gen Z was most excited about being added to the Olympics, surfing topped the list.
Although Gen Z loves the inclusion of all the new sports, 21% were most excited about surfing being added to the Olympic roster, compared to baseball/softball (17%), karate (15%), skateboarding (14%), and sport climbing (8%).
“I love the inclusion of all of the new sports because I feel like it will give up and coming athletes a chance to make a name for themselves.” – Gen Z Survey Respondent
Most Gen Z are still unaware that new sport disciplines have been added to the upcoming summer games in Tokyo.
Less than 30% of respondents were aware of each of the 5 new sports being added to the upcoming summer games.