Overview: Facebook has taken another step to support video content. Their new platform Watch will host both live and recorded shows across Facebook’s mobile, desktop, and TV apps. When shows go live, users will be able to interact with others watching, which Facebook believes will improve the user experience. AdWeek has confirmed initial content partners include NASA, Mashable, Quartz, Hearst, MLS and McClatchy.
Impact: It will be interesting to see not only how shows evolve on Watch, but also how the new platform effects video advertising with AdWeek reporting “The social network today announced it will soon be launching the much-anticipated feature, which could help it siphon video advertising budgets and users away from TV networks, Snapchat, Twitter and YouTube.”
Where to Read More: Deadline, AdWeek, Facebook Newsroom