What Brands Should Know About Gender Inclusion and the Road to Neutrality
The fight for gender equity and against gender bias has been ramping up in recent years. Brands are being evaluated by Gen Z on how they are supporting the movement. With 77% of Gen Z reported to rank brands that promote gender equity higher than those that are silent , marketers must prove their commitment to the issue.
Gen Z isn’t motivated by an equality statement on a company’s website. Rather, they’re asking for visible gender inclusion in the brand’s public communication and marketing.
In this month’s whitepaper, we explore the topic of gender inclusion and what it means for brands as they look to market to teens and young adults.