Gen Z Trends To Plan For In 2016
Virtual Reality as Social Media
Much of the buzz about virtual reality has been centered on the gaming industry. That’s understandable given the immersive environments that VR will allow a gamer to become a part of. But 2016 will be the year consumers see what virtual reality will mean for non-gaming experiences too. For example, the VR studio Vrse.works has already created experiences that include the viewer “living” inside a music video of their favorite artist. We think the wide range of applications will be the beginning of VR’s mass appeal to youth culture.
We predict in 2016, that virtual reality will begin to become a central component of what youth culture deems “social” media. While today, two friends use a phone to post a selfie to Facebook from a live concert they are attending – soon, they will be “attending” that concert virtually with all of their Facebook friends. Brands with virtual reality competence will understand the implications on consumer behavior, its challenges to their current brand marketing, and VR’s new advertising opportunities.