From Travel Weekly:

One thing that ski resorts can do right away to engage Gen Z is to more effectively develop marketing strategies that reach teenagers and young adults where they like to hang out — namely, select social media platforms.

That’s the message that Issa Sawabini, partner of the action sports-oriented marketing agency Fuse, told an audience of ski industry leaders on Wednesday at the Mountain Travel Symposium.

“It’s the expectation of this generation that you do more than make money, more than deliver something,” Sawabini said. “You’ve got do right by the people and the planet.”

His messaging was delivered to an industry that has reason to listen. During the 2021-22 winter season, children 17 and under accounted for 24.8% of visits to U.S. ski areas, down from 31.9% in 2005-06, when the National Ski Areas Association (NSAA) began tracking such data. 

Click the link below to read the full article about Gen Z and the ski industry featured on Travel Weekly.