Fuse hit the road with DRIPS by Pepsi crafted beverages, delivering strong engagement and valuable insights.
Fuse partnered with PepsiCo to bring DRIPS by Pepsi to life—a bold new beverage concept that taps into the growing trend of customized, unexpected flavor experiences. The innovative multi-event marketing activation delivered a premium mixology experience across college campuses, music festivals, amusement parks, urban hotspots and in New Orleans during the Super Bowl. Consumers purchased the unique recipes which were developed by PepsiCo’s global chefs. At the heart of DRIPS are nine vibrant drink recipes developed by PepsiCo’s global chefs, featuring fan-favorite brands like PEPSI®, MTN DEW®, STARRY®, LIPTON®, ROCKSTAR®, and TROPICANA®—reimagined with fruit syrups, boba, creams, herbs, and more.
Fuse supported PepsiCo in executing this experiential campaign, designed to gather consumer insights and inform future beverage strategy. Fuse’s experiential youth marketing expertise ensured that every stop—whether at the Super Bowl, Penn State, or a city park in NYC—delivered not just a drink, but a moment. With DRIPS, PepsiCo is redefining what a soft drink can
be—and Fuse brought that vision to life, one bold flavor at a time.
