Fuse creates the first ever live brand experience for Starry at NBA All Star
Starry took the lemon-lime category by storm during NBA All Star, where Fuse led the brand’s first ever live brand experience at NBA Crossover. With an activation that was bold, big, and show-stopping, Starry was the centerpiece at Crossover, giving fans a chance to shoot their shot and win $100K over the course of the weekend with a modified three point contest. The event included player appearances by NBA superstars Zion Williamson, Tyrese Maxey, A’ja Wilson, Lauri Markkanen, and others. To drive trial of the newly launched product, full can samples were given away to many of the 50,000+ consumers in attendance.