PepsiCo and Fuse empower women of color with Strength of a Woman weekend
Fuse led Pepsi’s activation of the partnership with Mary J Blige’s Strength of a Woman Festival, a weekend built around the mission to empower, educate, and elevate women of color. Pepsi’s activation was brought to life with breakthrough programming devoted to pillars important to the brand including food, tech, music and culture. Fuse created the in-market IRL activation over the course of the event, from designing billboards, bus wraps, and branded moments, to creating a Pepsi Dig In food truck village supporting female black owned restaurants.
