TikTok partnered with Fuse to grow its college student engagement
TikTok sought to grow awareness, relevance & acquisition of college students. Fuse developed and managed 400+ campus reps who promoted the app via in-person and digital activations resulting in 200MM engagements. Fuse also executed gaming tournaments, pop-up food trucks, DEI Summits with TikTok leaders and students, on-campus events and student content creation for the brand.
