Elevating the X Games Experience with Fuse
X Games partnered with Fuse to amplify excitement, participation, visibility and engagement around their summer and winter events. Leveraging Fuse’s deep expertise in action sports, marketing, creative design, PR, and hospitality, the collaboration delivered impactful results across every touchpoint.
Fuse developed and executed comprehensive promotional campaigns to drive awareness, attendance, and tune-in; secured earned media coverage and athlete interviews to build buzz; and managed premium onsite hospitality experiences for VIP guests, industry and media. From sold out crowds to billions of media impressions, the results elevated the X Games brand and strengthened its connection with fans and partners alike.
