Mobile Marketing Tour
Mobile marketing tours are a form of experiential marketing that typically use custom vehicles to access consumers in markets across a wide geographic area.
Similar Terms: Promotional tours, pop-up stores
Promotional products are branded items companies give to consumers for free usually to increase awareness, motivate them to purchase a product, or as a gift with a purchase they have already made.
Similar Terms: Premiums, swag
Guerilla marketing is the implementation of non-traditional, unconventional, and low-cost marketing tactics.
Similar Terms: Viral marketing, buzz marketing
Paid media, particularly relative to digital media, is media a brand pays for to reach consumers on a large scale. It includes Google AdWords, search and display advertising, SEO and PPC campaigns, social media platform advertising and promoted posts, and more.
Similar Terms: Earned media, owned media
Earned media includes publicity gained through a brand’s marketing and promotional efforts other than advertising. Relative to digital media, earned media is usually content picked up by other sites, mentions, shares, reposts, reviews, or recommendations.
Similar Terms: Free media, owned media
Content is information used or created by a brand to attract and retain its customers. Brands strive to make their content relevant, interesting, entertaining whether it’s in the form of text, images, video or audio.
Similar Terms: Content marketing
Graphic design is the visual communication that combines images and words to convey a brand’s marketing message to consumers.
Similar Terms: Art direction, design
Art direction is the unification of the overall visual appearance of a brand – from visual elements, style, messages, and concepts – all leading to a design that supports a brand’s positioning.
Similar Terms: Graphic design
A visual identity includes a logo, wordmark, color palette, typeface, and other elements that combined create a consistent visual brand representation.
Similar Terms: Branding, design
Package design is creating the visual outer design of a product a consumer purchases at retail.
Similar Terms: Branding, graphic design
Copywriting is writing for a range of advertising, marketing and promotional tactics.
Similar Terms: Advertising
Print collateral includes any marketing and promotional items such as business cards, letterhead, brochures, fliers, postcards, signage, and more.
Similar Terms: Collateral design