For teens, consumerism and idealism can go hand-in-hand. They see no contradiction between raging against the machine and following their favorite celebrities.
One of the best example of this shift is Teen Vogue. Most often linked to fashion ads, make-up tips, and relationship articles, in the past year Teen Vogue has gone political. They kicked things off with an op-ed piece in late 2016 titled “Donald Trump Is Gaslighting America” written by Lauren Duca, which was immediately shared more than one million times. Despite the predictable backlash, Teen Vogue has never been hotter and shows no sign of stepping away from controversial issues.