1. Use Paid Advertising
With Snapchat advertising, you can send videos and pictures directly to your target audience to promote upcoming events. With just a swipe, ads can drive users to a website, an app, or video. Additionally, ads can be featured on Snapchat’s Discover channels and shows, featuring specific content that best resonates with your desired audience.
2. Share Exclusive Content
Use the app to share videos and pictures with fans leading up to the event. Post snaps through the build-out of the event venue, giving users an insider’s look into preparation leading up to the event.
3. Leverage Influencers
Use influencers to drive a specific call-to-action. For example, Star Wars worked with Shaun McBride, who gets two million views daily, to promote their new toy, Sphero – which sold out in a matter of hours. Also consider using content from the event’s talent; consider allowing them to take-over the brand’s Snapchat channel to talk about the event and post snaps to their own channel to increase reach.
4. Offer Discounts & Giveaways
Encourage users to snap specific types of content or utilize a QR code, Lense or designated event hashtag for a chance to receive discounts, VIP access, or free products. KFC recently leveraged Snapchat to give users a chance to win their latest promotional product, a Colonel Sanders pool float.