In our 2016 study, the brands whose cause marketing efforts most resonated with Gen Z included Ben and Jerry’s, Chili’s, and the NFL. Our 2018 study includes three new companies getting the attention of teens:
Walmart’s partnership with Feeding America
McDonald’s HACER Scholarships and the Ronald McDonald House
Microsoft’s K-12 STEM programs
For more information about teen-centric cause marketing strategy and best practices, please contact us.