Fuse helps fuel Mountain Dew’s success as an iconic brand in action sports.
Fuse keeps the brand’s action sports strategy fresh with innovative ideas and unique programs. Those efforts have included establishing the Dew Tour, sponsoring grassroots programs, and utilizing pro athletes at retail and in social media, public relations, print and digital campaigns.
Additionally, Fuse built partnerships with Burton Snowboards and action sports media to distribute branded content.
Mountain Dew continues to engage consumers by way of its action sports platform, helping the brand remain atop the beverage category.