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Mountain Dew

Marketing Plan Development

Fuse fuels Mountain Dew’s action sports success.

Fuse has been instrumental in keeping Mountain Dew’s action sports strategy fresh with innovative ideas and unique marketing programs. Efforts include establishing the Dew Tour, developing grassroots programs, and utilizing professional athletes in retail, social media, public relations, print, and digital campaigns. Additionally, Fuse built partnerships with Burton Snowboards and action sports media to distribute Mountain Dew’s branded content.

Mountain Dew continues engaging consumers by way of its action sports platform to remain atop the beverage category.

Athletes

Creative Executions

Artist Collaborations

Partnership