John Jay College

Building a social media strategy from the ground up set John Jay College apart from its competition John Jay College’s community of over 15,000 students is the most diverse among the City University of New York’s senior colleges. The College has evolved into the...

Cheetos

Cheetos creates a fan experience at Mexican National Soccer Futbol Fiesta events across the US With nearly $2 billion in annual US sales, Frito-Lay’s Cheetos are a leader among salty snack brands. Upon developing Cheetos’ latest line extension –...

Mountain Dew

Action sports fuels Mountain Dew’s success for more than two decades In 1996, Pepsi hired Fuse to help re-position Mountain Dew from its regional “hillbilly” roots to a brand connected to action sports and youth culture. And in each of the 22 years since,...