Fuse creates the first ever live brand experience for Starry at NBA All Star Starry took the lemon-lime category by storm during NBA All Star, where Fuse led the brand’s first ever live brand experience at NBA Crossover. With an activation that was bold, big, and...
TikTok partnered with Fuse to grow its college student engagement TikTok sought to grow awareness, relevance & acquisition of college students. Fuse developed and managed 400+ campus reps who promoted the app via in-person and digital activations resulting in...
Fuse hit the ice to gather insights for CCM’s new marketing Hockey powerhouse CCM was building a new campaign strategy and needed to ground it in consumer insights. CCM wanted to understand how various consumer segments experience and perceive hockey. Of special...
Fuse created bubly consumer experiences that had consumers #crackasmile Fuse introduced bubly, a new sparkling water by Pepsi, to consumers nationwide through unique engagement and sampling that made people #crackasmile. Custom sampling vehicles traveled to college...
Mountain Dew partners with top esports teams to connect with a global audience Mountain Dew sought to expand its footprint into esports and generate branded content that would resonate with gaming enthusiasts globally. In order to tap into the more than 518 million...
Starbucks adds a mobile tour to expand ambassador program and generate more brand visibility When Starbucks shows up, the line for samples is worth the wait! Starbucks enlisted Fuse to develop and implement a program that would increase brand awareness of its...
