Totino’s has gone all in on its snowboard marketing platform adding athletes Mason Aguirre and Danny Davis to its roster, upping its Dew Tour support to include a title role for the Breckenridge Totino’s Open, and recently announcing its sponsorship of the Burton U.S. Open and Chill.

Fuse has received three top industry awards for national campaigns, including Event Marketer’s prestigious Grand Ex Award for the highest-scoring campaign among all category finalists as voted on by the magazine’s panel of senior-level brand-side event marketing experts.

On Wednesday, March 3, 2010 Fuse Partner, Bill Carter, discussed “Paid Search Bullseye! Reaching and Closing Your Ultimate Customer”. The panel discussion addressed the steps in getting to a brand’s specific and ultimate consumer and provided attendees with an expert look at how various consumers search and purchase.

In an age where teens have the ability to access information in a multitude of media, including the Internet, cell phones, TV, print and more, it has become increasingly difficult for brands to differentiate themselves among one of the most savvy and picky demographics. How can brands stand out from the competition and create a lasting connection with teenagers? Two words: Event Marketing.

Winter X Games 14 will be covered live on ESPN & ESPN2 as well as online through ESPN.com/Action and ESPN360. The event has been held in Aspen for six years, and it was announced in a press conference during Winter X Games 13 that the event will stay in Aspen/ Snowmass through 2012.

Fervor over digital marketing has enjoyed a recent shot in the arm, thanks to the flourish of social media tools. Facebook and Twitter have put the power of instantaneous updates in the hands of everyone in an organization rather than the select few who administer a company's website. This is a huge transformation, but one that comes with increased risk, depending on the teens you are trying to reach.

The following are some tips you can use to effectively converse with your teen audience

The constantly evolving online arena of social networking is as unpredictable as the weather. Year after year, the rise in popularity of one platform is trumped by another, and the next trend doesn't hide far in the wings.

What does remain the same is the sheer communication power social networking sites lend to both brand and consumer. When one door of communication opens, so do unlimited windows into the thoughts, opinions, and trends forming among loyal consumers.

Privileged, needy, entitled and lazy are just a few of the adjectives erroneously used to describe Millenials. On the contrary, Millenials are team players, driven, passionate and more tech savvy than any other generation. Born between 1982 and 2000, this generation is estimated at over 80 million strong in the US alone and is spilling out of high schools and colleges, and into a workplace near you.

Fuse's Burlington Vermont location has a new office. Located just on the other side of the Winooski river, the new office expands greatly on the space previously occupied by our Youth Marketing Agency.

Fuse is featured as the cover story on the June issue of Event Marketer for their work on the award winning New Balance LOVE/Hate campaign.

Fuse has been a long-standing supporter of Ypulse, the leading independent blog for teen media and marketing professionals, and will once again be the anchor sponsor of their annual youth marketing conference -- the 2009 Ypulse Youth Marketing Mashup in San Francisco.

Gen Y is drawn to action sports. According to America Sports Data (2007), in the U.S. alone there are 11.6 million skateboarders, 6.88 million snowboarders and 3 million BMX participants, and, of these numbers, the majority is between the ages of 18 and 30. The action sports allure comes not only from the fun, but also from the freedom. Whether it's skateboarding, riding a BMX, surfing or snowboarding, it comes down to you and the elements.

Fuse Nominated for Sports Event Marketing Firm of the Year for the plan Fuse executed for SoBe's U.S. Open sponsorship in 2007. It was considered the strongest on-site effort in several

SportsBusiness Journal ranked Fuse #15 amongst all U.S. sports marketing agencies. Fuse is considered by those in the action sports world to be one of the reasons corporate America embraced the genre.