Fuse rebrands Tahoe Mountain Club for a new generation of members Fuse worked with the Tahoe Mountain Club to rebrand the iconic community for a new generation of members. Work included developing an updated mission, vision, positioning and purpose for the club to...
PepsiCo and Fuse empower women of color with Strength of a Woman weekend Fuse led Pepsi’s activation of the partnership with Mary J Blige’s Strength of a Woman Festival, a weekend built around the mission to empower, educate, and elevate women of color. Pepsi’s...
Fuse creates the first ever live brand experience for Starry at NBA All Star Starry took the lemon-lime category by storm during NBA All Star, where Fuse led the brand’s first ever live brand experience at NBA Crossover. With an activation that was bold, big, and...
TikTok partnered with Fuse to grow its college student engagement TikTok sought to grow awareness, relevance & acquisition of college students. Fuse developed and managed 400+ campus reps who promoted the app via in-person and digital activations resulting in...
Fuse hit the ice to gather insights for CCM’s new marketing Hockey powerhouse CCM was building a new campaign strategy and needed to ground it in consumer insights. CCM wanted to understand how various consumer segments experience and perceive hockey. Of special...
Fuse created bubly consumer experiences that had consumers #crackasmile Fuse introduced bubly, a new sparkling water by Pepsi, to consumers nationwide through unique engagement and sampling that made people #crackasmile. Custom sampling vehicles traveled to college...
