MOUNTAIN DEW BRAND STRATEGY CASE STUDY_

Mountain Dew’s dominant role in action sports is due to acceptance of core action sports participants through credible marketing tactics and relevant brand positioning.

Fuse identifies, negotiates and manages sponsorships of high-profile athletes such as skateboarder Paul Rodriguez and snowboarder Danny Davis.

In addition to athlete management, Fuse identifies, negotiates and manages Mountain Dew’s sponsorships properties such as the Dew Tour as well as Mountain Dew’s amateur grassroots program AmForce. To amplify all of these assets, Fuse works to achieve retail wins and consults on all creative elements to ensure brand consistency and action sports relevance.


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