Communications

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COMMUNICATIONS SERVICES OVERVIEW

Fuse works relentlessly to maintain valuable long-term relationships with our expansive network of regional, national and global broadcast, print and online media. We pride ourselves in staying informed and connected with the most cutting-edge media that reaches the influenecers in youth culture today. From The Associated Press, to Maxim, to Coolhunting.com, and back to CNN, Fuse has the relationships and angles to garner editorial coverage and secure advertising within all media outlets. Common Fuse Communications services are listed to the right under ‘Tactics.’ For each, one or more case study is provided.

Feel free to Contact Us with questions about our services.

TACTICS

// Public Relations
// Media Events
// Copywriting
// Media Planning and Buying

Public Relations

Fuse creates public relations strategies for clients seeking exposure in the most credible and connected youth-oriented media outlets. These include mediums within sports, music, fashion and relevant cultural categories, in addition to broad-reaching mainstream media channels.

Public Relations CASE STUDIES

// Assoc of Surfing Professionals - Public Relations

// Eastern Mountain Sports - Public Relations

// Fresh Films - Public Relations

// Gravis - Public Relations

// Quiksilver - Public Relations

Case Study

Assoc of Surfing Professionals

The Association of Surfing Professionals (ASP) needed to heighten the awareness of surfing and ASP’s World Championship Tour (WCT), an international tour with twelve events on five continents that features the world’s best surfers. Fuse implemented a media relations effort focused on generating and securing widespread mainstream U.S. news media interest and editorials showcasing ASP events and surfing in general

For this campaign, Fuse developed and executed a public relations plan for the ASP which focused on delivering key information, athlete story angles, images and satellite feeds from the ASP WCT events. We targeted more than 300 outlets including:

• Mainstream publications (e.g. Men’s Journal)

• National print and broadcast (e.g. CNN and USA Today)

• Regional print and broadcast with focus on CA, FL, Hawaii

Print coverage exceeded 50 million media impressions in North America, while the satellite fed highlight reel doubled coverage for each event, culminating in CNN's first ever coverage of an ASP World Championship Tour event

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