Fuse Event Marketing Case Studies

COLLEGE MARKETING
New Balance Buzz
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New Balance Buzz College Marketing

EVENT ACTIVATION
SoBe US Open
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SoBe Event Activation US Open Snowboarding

GRASSROOTS
Free Flow Tour
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Grassroots Marketing Free Flow Tour

NIGHTLIFE MARKETING
Harley-Davidson
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Harley Davidson Nightlife Marketing

PRODUCT SAMPLING
Durex
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Durex Condoms Product Sampling

SPONSORSHIP MANAGEMENT
New Balance X Games
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New Balance X Games Sponsorship Management

STREET TEAMS
TAG (P&G)
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Tag Body Spray Street Teams

Fuse Event Marketing Group Overview

Event marketing is one of the most effective ways to develop a relationship with teens and young adults and Fuse’s Event Marketing group develops and manages unique and credible on-site experiences that engage youth culture on their own terms while showcasing a brand's relevance.

College Marketing
Fuse developed a program to complement New Balance’s national brand re-launch and connect with the college student athletes in a way that would catch their attention and generate on-campus buzz.

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