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EVENT MARKETING SERVICES OVERVIEW  
Fuse provides event marketing and management services for clients who want to memorably engage and inspire consumers. We manage a wide variety of event initiatives including sports and music programs, campus projects, street teams and sampling programs. Fuse specializes in helping brands create a unique connection with consumers at events. Fuse's approach to event marketing combines two key elements - first, we focus on meticulous planning, implementation, documentation and reporting; second, we ensure authentic execution by staffing our event programs with event professionals who understand youth culture. Common Fuse Event Marketing services are listed to the right under ‘Tactics.’ For each, one or more case study is provided.

Feel free to Contact Us with questions about our services.
 
 
 
TACTICS
 
 
 
Street Team Programs
Fuse develops customized street team marketing programs that enlist the savviest young trendsetters. These influencers act as brand ambassadors, reaching out to their peers at the ground level, where trends are set and first impressions are most important
Street Team Programs CASE STUDIES
 
 
Case Study
TAG Body Spray
Fuse was hired to build product awareness and drive trial of TAG Body Spray to targeted male customers in key US markets.

Fuse developed a Street Team program consisting “TAG Teams”. TAG Team programs were executed in 12 major US markets. The TAG Teams also executed College Marketing programs in two major Spring Break destinations.

TAG Teams drove custom vans and interacted with target customers at bars, nightclubs, beaches, concerts, sporting events, college campuses and other targeted destinations. TAG Team activities included bringing the brand to life by communicating the TAG brand message, providing on-the-spot TAG Body Spray samples and giving away relevant promotional items. TAG Teams also executed guerilla activities such as wild postings and chalk-writing on sidewalks.

The results of the program were very positive. Sales and market share of TAG in the US exceeded expectations during its first 6 months on the market.

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